Sales Diary - FMCG - CPG

SalesDiary is an advanced, AI-powered mobile Sales Force Automation (SFA) system designed to streamline field operations and enhance business efficiency. By leveraging the power of artificial intelligence, SalesDiary has proven to boost field force productivity by at least 30%, revolutionizing the way businesses manage their sales teams.

One of the key benefits of SalesDiary is its ability to save time in coordinating and planning daily and monthly routes, reducing the time spent on these tasks by at least 60%. Our clients have seen their revenues surge by an impressive 50% within just three months of implementing the SalesDiary system. With our integrated BI tools, you can pinpoint the right market segments and ensure your products are positioned for maximum impact. Leading brands using SalesDiary have expanded their geographical reach by a factor of five within a year.

SalesDiary also features an in-built Distributor Management System (DMS), allowing you to manage order deliveries, stock levels, payments, and outstanding balances all within a single, user-friendly mobile application. Our DMS has been instrumental in increasing order fulfillment rates by 60% and reducing payment collection delays by 45%.

With SalesDiary, sales forecasting and machine learning-based recommendations become part of your daily toolkit. By analyzing historical data, our system helps you plan inventory more effectively, reducing carrying costs by at least 20%. In the FMCG sector, where the industry average for out-of-stock incidents is around 8%, our clients have seen this drop to just 5% within six months of using our system.

Real-time management of catalogues, schemes, and merchandising ensures your sales team is always up-to-date and equipped to engage with retailers effectively.

Key Module: Beat Plan

The Beat Plan, also known as the ‘Permanent Journey Plan,’ is a crucial feature of SalesDiary. It’s a day-level route plan designed for field sales and marketing personnel, dictating which stores to visit and when, based on the company’s priorities for different store categories and segments. Whether it's for collecting sales orders or conducting visual merchandising, the Beat Plan ensures that each store receives the necessary visits from company representatives. These plans are typically set a month in advance to prevent deviations and guarantee comprehensive coverage.

Other Features of SalesDiary:

• Real-time access to retailer information at the point of need
• Seamless operation both offline and online with smart data synchronization
• Enables the sales team to share activity, calendar, and workflow data
• Access to up-to-date product information via an electronic catalog
• Retailer-specific pricing and product configuration
• Route historical sales analysis and analytics for continuous optimization
• GIS-based tracking and analytics of sales area coverage
• Tools for building market intelligence
• Approvals and workflow automation
• Big Data analysis on historical data

Modules:

• Secondary Sales
• Distributor Management Systems
• Attendance Management
• Route Management
• Secondary Sales Target Planner
• Secondary Sales Order Management
• Returns Management
• Targeted Schemes Management
• Payments & Reconciliation
• Outstanding and Overdue Alerts
• Focus Product Development
• Complaint Management
• Shelf Analysis with Photo
• Planogram
• BTL Activity Management
• Digital Catalogue
• Opening and Closing Stock Updates
• MTD and DSR Reporting
• One-Click MRM (Monthly Review Meeting)
• Deviation Tracking on a Map with Analysis
• Customer Surveys
• Market Share and Shelf Share Analysis
• Customer-wise Price List Management
• Outlet Profiling and Classification
• Outlet History and Growth Indicators
• Product Placement Analysis
• Coverage Analysis
• KRA & KPI Tracker
• Zero Sales and Degrowth Analytics
• Real-time Dashboard
• Alerts on Supervisors' Mobile
• Primary Planner
• Primary Order Management
• Order Delivery Tracking
• Secondary Order Delivery Plan
• Order Fulfillment Reports
• Payment Collection
• Distributor Inventory Updates
• Primary Sales Return
• Outstanding Payments
• API Integration
• Distributor Outstanding
• Load In and Load Out
• Route Management
• On-Spot Billing with Mobile POS
• Van Tracking
• Real-time Van Inventory
• Real-time Cash and Credit Sales
• Outlet Level Discounting
• End of Day Van Sales Closing Summary

For more information about SalesDiary and how it can transform your sales operations, visit our website at www.salesdiary.in.