Borderlands 4 Priced at $70, Lower Than Expected

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Borderlands 4 pre-orders reveal a $70 price point, dispelling the $80 rumor. Read on to learn more about the game’s pricing strategy, editions, and what each one includes at launch.

Borderlands 4 Priced at $70, Not $80

Borderlands 4 Pre-Orders Are Now Live!

Gearbox Software has officially confirmed the pricing for Borderlands 4 as pre-orders go live across platforms. In an official post on June 16 via the Borderlands Twitter (X) account, fans learned that the standard edition will retail for $70, with the Deluxe Edition and Super Deluxe Edition priced at $100 and $130, respectively.

This announcement puts to rest earlier speculation that the title might cost as much as $80, which had stirred some controversy among the fanbase.

The topic gained traction a few weeks ago when Gearbox CEO Randy Pitchford responded ambiguously to fan inquiries about the game's potential price tag. On May 14, he replied to a tweet suggesting the game could cost $80 by stating that “real fans” would find a way to cope with that price—comments that were met with backlash.

Later, on May 29, Pitchford issued a clarification:

"I am sorry there was a misunderstanding. The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay."

While this statement attempted to ease tensions, many fans still felt uneasy about his initial remarks. However, the release of pre-order details has helped calm concerns, confirming that the final price is more accessible than previously feared.

What You Get in Each Edition of Borderlands 4

Standard Edition – $70

Pre-ordering the base version of Borderlands 4 grants players the Glided Glory Pack, featuring:

• 1 Vault Hunter Skin
• 1 Weapon Skin
• 1 ECHO-4 Drone Skin

A perfect entry-level option for players who want the core experience with a few cosmetic extras.

Deluxe Edition – $100

The Deluxe Edition includes everything from the Standard Edition plus the Bounty Pack Bundle, offering:

• Firehawk's Fury Weapon Skin
• Bounty Pack Bundle:
  • 4 unique areas with new missions and bosses
  • 4 Vault Cards featuring challenges and rewards
  • New gear and weapons
  • Additional Vault Hunter cosmetics
  • 4 new vehicles with custom cosmetics

Ideal for fans looking for extended gameplay and exclusive content beyond the main campaign.

Super Deluxe Edition – $130

For maximum immersion and content variety, the Super Deluxe Edition builds upon the Deluxe package by adding two extra packs:

• Ornate Order Pack:

  • 4 Vault Hunter Skins
  • 4 Vault Hunter Heads
  • 4 Vault Hunter Bodies

• Vault Hunter Pack:

  • 2 new playable Vault Hunters
  • 2 new Story Packs with fresh missions
  • 2 new map regions
  • Additional gear, weapons, and cosmetics
  • New ECHO-4 cosmetics

This tier offers the most comprehensive experience, tailored for die-hard fans and collectors.

GameStop Exclusive ECHO-4 Bundle – $150

GameStop is offering a physical-exclusive bundle titled the ECHO-4 Bundle for $150, which includes:

• ECHO-4 Statue (20cm)
• Map of Kairos
• SHiFT Code for 5 Golden Keys in Borderlands 4
• Vault Symbol Necklace
• Set of 4 Double-Sided Lithograph Art Prints

Please note: This bundle does not include the base game.

Final Thoughts on Borderlands 4 Pricing

Despite lingering skepticism following earlier comments from leadership, the confirmed $70 starting price appears to have satisfied many fans. Additionally, 2K Games' decision to set Mafia: The Old Country at $50 suggests that the pricing model for Borderlands 4 was carefully considered.

Mark your calendars: Borderlands 4 is scheduled for release on September 12, 2025, across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC.

Stay tuned to [ttpp] for more updates, news, and in-depth coverage of Borderlands 4 and other upcoming titles!