The Best Places to Buy LEGO Sets in 2025

The LEGO craze shows no signs of slowing down. What began as a children's toy has captivated teens and adults alike, with sets evolving in complexity, functionality, and sheer variety. Some are designed for imaginative play, others for display as stunning dioramas or valuable collectibles, and an increasing number seamlessly integrate into our homes as stylish wall art or decorative plants and flowers.

With hundreds of LEGO sets available, spanning diverse themes, piece counts, and price points, finding the perfect set at a reasonable price can be a challenge. A major hurdle is the retirement of sets. LEGO regularly retires sets, even popular ones, to make way for new releases. This fuels a robust resale market where prices often inflate to two or three times the original retail price.

Adding to the challenge is the inherent cost of LEGO, which has steadily increased over the years. Consider the colossal 7541-piece Star Wars Millennium Falcon, released in 2017 for $800—already exceeding the typical "10 cents per piece" average. Today, that same set commands around $850.

However, savvy shopping can significantly ease these challenges. Below, we'll explore the best places to buy LEGO sets in 2025 and pinpoint the optimal times to snag the best deals.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO Store boasts the broadest selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (a free membership offering numerous perks) are added advantages. You can access early releases, receive free sets with purchases, and enjoy exclusive sets unavailable elsewhere.

The LEGO Insiders points system is particularly attractive. Each dollar spent earns 6.5 points, with 130 points equaling $1 (effectively a 5% discount). Double points promotions further enhance the value. Amazon, Target, and Walmart offer online storefronts with modest discounts on many sets, though they lack the points system and exclusive offerings of the LEGO Store. The LEGO Store usually charges full price except for occasional inventory clearances.

Ultimately, careful comparison shopping is key. Weigh the pros and cons: a 10% discount at Target versus full price at the LEGO Store with future discounts and a free exclusive set.

Where to Buy Retired Sets Online

For retired sets, unofficial marketplaces like Craigslist, eBay, and Facebook are your only option. Be prepared for higher prices. Direct communication with sellers, haggling, and thorough price comparisons are essential for securing the best deal.

Where to Buy LEGO Sets in Stores

Brick-and-mortar stores offer a hands-on experience. While selection may be more limited than online, many appreciate the personal touch and the ability to examine sets before purchase. The in-person LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features like building stations.

Target and Walmart's dedicated LEGO sections offer alternatives, but should be compared to the LEGO Store's offerings. Gamestop sometimes carries gaming-themed sets, and Barnes & Noble offers lifestyle sets, smaller impulse buys, and notably, Harry Potter sets (a popular choice given Harry Potter's status as one of the best-selling book franchises). Discounts are less common at smaller retailers.

Important Note: For recently retired sets, brick-and-mortar stores might offer a chance to find them, as retailers don't always immediately clear out retired inventory.

When Do LEGO Sets Go on Sale?

Beyond occasional box-store discounts, LEGO sets rarely see price reductions. However, specific times offer better opportunities:

• May 4 (Star Wars Day) and March 10 (Mario Day): Double Insider points promotions are common on Star Wars and Mario-themed sets.
• Year-End Clearance: Box stores often offer clearance deals at the start of the year as they refresh their inventory after LEGO's seasonal releases and retirements.
• Holiday Season (Black Friday, Cyber Monday, Amazon Prime Days): Significant discounts are often available during these peak shopping periods.