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Candy Crush x Pat McGrath: Makeup Collection Launches

by Logan Mar 13,2025

Candy Crush Saga, a mobile gaming giant that arguably eclipses even Clash of Clans and Angry Birds in popularity, is venturing into a surprising new realm: cosmetics. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of themed cosmetics, including lipsticks, glosses, and nail polishes. But that’s not the sweetest part.

The real headliner? Three lucky online customers will receive a $10,000 diamond ring as part of the launch! This unexpected twist adds a thrilling element to the collaboration, launching February 27th.

A picture of bejewelled cosmetic packaging with red and gold stripes Diamonds are Forever

This bold marketing strategy—a throwback to simpler, more exciting promotional tactics—is a refreshing change from typical influencer collaborations. The random inclusion of these luxurious rings is sure to generate significant buzz and excitement.

This collaboration showcases the evolution of gaming merchandise, a far cry from the simple t-shirts of yesteryear. Now, we're seeing high-end jewelry enter the mix!

Not a Candy Crush fan? If this collaboration has you longing for a simpler gaming experience, consider checking out Jump King, a challenging retro platformer that received rave reviews. It’s a great option to test your skills and enjoy a different kind of gaming experience.

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