Home > News > eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

by Claire Mar 20,2025

Konami's acclaimed multi-platform football simulator, eFootball, welcomes a new brand ambassador: the rising football star, Lamine Yamal. This exciting partnership brings Yamal into the game as a playable character, showcasing his exceptional skills.

Lamine Yamal, a product of FC Barcelona's renowned La Masia academy, is a prodigious talent quickly making a name for himself. His inclusion in eFootball as a brand ambassador marks a significant milestone for the game.

Yamal joins the eFootball roster as an Epic-level player, alongside other notable additions like a Big Time Neymar Jr. and an Epic Takefusa Kubo. His in-game character features the unique "Acceleration Burst" skill, a direct reflection of his electrifying dribbling style on the field.

To celebrate Yamal's arrival, eFootball launches a new Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform, simply by logging in.

Yamal's inclusion underscores eFootball's strategy to attract a younger audience and compete with established rivals like EA. By integrating rising stars and reflecting current football culture, the game aims to broaden its appeal.

Looking for more football gaming options? Check out our lists of the top 25 best football games for iOS and Android!

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