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Next Fest Hit: Once Human Boasts Strong Impressions

by Sarah Feb 11,2025

Once Human, NetEase's upcoming third-person shooter, boasts over 15 million global pre-registrations, a significant achievement highlighted by its success at Steam Next Fest. However, a closer look reveals a disparity between its mobile and PC performance.

While the 15 million pre-registrations are impressive, only 300,000 represent Steam wishlists. This highlights NetEase's strategic shift towards a PC-first release, despite their established mobile-centric approach. This strategy, while not necessarily misguided given Once Human's strong Steam Next Fest performance (attracting the most demo players), underscores the significant difference in reach and discoverability between PC and mobile gaming markets. The mobile platform continues to demonstrate superior reach.

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NetEase's PC focus isn't inherently flawed, but the figures reveal a challenge even major developers face: achieving comparable visibility and popularity on PC as they do on mobile.

While awaiting Once Human's release, explore our curated lists of the best and most anticipated mobile games of 2024. These lists offer hand-picked selections of high-quality mobile gaming experiences.

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