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PUBG Partners to Preserve Nature: 750k Sq Ft Protected

by Zoe Feb 25,2025

PUBG Mobile's Play for Green initiative yields impressive conservation results. The campaign, featuring the Run for Green event, saw 20 million players collectively run 4.8 billion kilometers, resulting in the protection of 750,000 square feet of vital ecosystems across Pakistan, Indonesia, and Brazil.

The Play for Green event itself involved players exploring Erangel maps highlighting climate change's impact. While the impact of increased climate change awareness is harder to quantify, the tangible environmental protection is undeniable. PUBG Mobile's efforts earned them a 2024 Playing for the Planet award, a testament to their impactful conservation campaign.

The strategy of combining engaging in-game events with real-world conservation efforts, coupled with exclusive digital rewards, proves effective in motivating player participation. While primarily driven by in-game rewards, the initiative likely fostered increased climate change awareness among some players.