by Christian Mar 17,2025

A Borderlands fan's tweet questioning Borderlands 4's visual similarity to Borderlands 3 and expressing concerns about potential marketing budget cuts sparked a heated exchange with Gearbox CEO Randy Pitchford. The fan noted parallels to the poorly-received Borderlands movie. Pitchford's initial response was to dismiss the negativity and block the user, a decision he later revised to muting notifications.
Popular streamer Gothalion subsequently urged Pitchford to engage more constructively with criticism. Pitchford countered, labeling the comment "toxic pessimism" and highlighting the intense pressure on developers. He emphasized the hard work invested in creating the game.
This interaction generated a divided community response. While some empathized with the pressures faced by developers and supported Pitchford, others criticized his dismissive approach and perceived emotional reaction. Many also pointed out this wasn't an isolated incident of sharp social media commentary from the Gearbox head.
Borderlands 4 launches September 23, 2025, on PS5, Xbox Series X|S, and PC.
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