Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision since it's one of the most utilized gadgets in your home. Opting for a low-cost option with poor picture quality and a short lifespan just to save money is not the best approach. Instead, you should seek out opportunities to purchase top-notch TVs at a discount, perfect for gaming and streaming. Fortunately, TV deals are available throughout the year, meaning you can avoid paying full price if you know when to shop.

While Black Friday and Cyber Monday are well-known for their substantial discounts, and indeed, these events often offer the deepest savings, there are other times during the year when you can snag excellent deals on the best gaming TVs and quality 4K TVs.

In the lead-up to the Super Bowl, the year's biggest TV-watching event, you can often find attractive discounts. Additionally, with many manufacturers launching new models in the spring, this period is ideal for scoring deals on older TVs. However, keep an eye out for more upcoming sales events, such as holiday weekends and Amazon Prime Day.

Black Friday and Cyber Monday

Black Friday, originally a one-day shopping extravaganza following Thanksgiving, has now stretched into several weeks of November sales across numerous products. TVs typically see some of the most significant discounts during this period, making it an excellent time to find a deal. You can discover budget-friendly TVs perfect for a guest room or play area, as well as discounts on higher-end models released earlier in the year.

Historically, Black Friday was centered around in-store shopping, with eager shoppers camping outside stores like Best Buy and Walmart to grab limited stock at reduced prices. While some in-store deals remain enticing, they're often used as bait to draw people into stores, and stock can deplete quickly. If you're targeting a specific TV, act swiftly during these sales in 2025.

Cyber Monday complements Black Friday by offering online shopping deals. Amazon's sales during this time are akin to their Prime Day events, featuring TV deals that are available for a limited time with limited stock. Other retailers, including Best Buy and Walmart, participate in Cyber Monday, offering similar online and in-store promotions.

Before the Super Bowl

Following the holiday season, the Super Bowl stands out as a major TV-watching event. Retailers tend to replenish their stock around mid-January to early February, making this an optimal time for TV deals, especially on larger screens. Older models often receive deeper discounts before the game, though you can still find competitive deals on newer TVs. Currently, we're seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. Retailers then discount older models to clear space for the new arrivals in the spring.

Springtime

If you're eyeing a specific brand like Samsung, LG, Sony, or TCL, note that many new TV models are released from March through Memorial Day weekend. During this period, you can find deals on the previous year's models as stores make room for the new inventory. Since changes between model years are often minimal, opting for last year's version won't cost you much in terms of features.

Amazon Prime Day

Originally an Amazon Prime exclusive event held in mid-July, Prime Day has evolved, with other retailers like Walmart and Best Buy offering competitive sales around the same time. Prime Day typically spans a few days and is exclusive to Prime members. You can find TV deals comparable to those on Black Friday and Cyber Monday, though they often focus on older models. Keep an eye on the site, as new deals emerge throughout the event. However, Black Friday generally offers more widespread sales across all retailers.

For those in immediate need of a new TV, holiday weekends such as President’s Day, Memorial Day, Fourth of July, and Labor Day offer various sales. While the discounts might not be as substantial, and the selection more limited, you can still find reasonable deals. Currently, Presidents' Day sales are underway, with the best TV discounts at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding the TV release cycle is key to finding the best discounts. At CES in January, manufacturers unveil upcoming models. By spring, starting around March, these new models are released, prompting retailers to offer deeper discounts on older models. New releases continue into the summer, but the best deals on the latest TVs often appear in the fall, with Black Friday and Cyber Monday showcasing the most competitive prices.

TV Brands With New Products

Notable TV brands regularly update and launch new models. Here’s a look at what to expect:

Samsung

Samsung's focus has shifted towards higher-end TVs, resulting in fewer budget options. The 2025 lineup offers minor upgrades over last year’s models, with enhancements in brightness, mini-LED and Quantum Dot (QD-OLED) technology, and gaming features.

LG

LG's 2025 OLED evo TVs will feature AI enhancements for personalization and the "Brightness Booster Ultimate" technology. The new G5 model, designed for gamers, will boast a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense continues to innovate with its 2025 lineup. Higher-end ULED models now support a 144Hz refresh rate, enhancing the gaming experience. Their 136" MicroLED TV uses mini-LED technology to eliminate traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, enhancing LED performance and removing the top-line P-series. The mid-range M-series and budget-friendly V-series remain available, with the D-series offering affordable 1080p options for smaller screens.

TCL

TCL introduced major changes to its lineup in 2024, launching Q- and S-series TVs, with the TCL QM8 as the flagship. At CES 2025, they announced the entry-level Mini LED TV, QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku, renowned for its streaming devices, launched its own Roku TVs in 2024, ranging from 24 to 75 inches, optimized for streaming. Roku Plus models come with the Voice Remote Pro, offering hands-free voice commands and rechargeable batteries, while Roku Select models include the standard Roku Voice Remote. You can access the Roku Channel without a Roku device, enjoying free streaming without a Roku-integrated TV.

Top Budget TVs You Can Buy Now

If you're ready to purchase a TV now, we maintain an up-to-date list of the best TV deals. Here are some of our top budget picks for 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and a variety of features at a surprisingly affordable price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV with impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, all at a budget-friendly price. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS, offering easy streaming and smart home integration. See it at Amazon