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Ubisoft's New Financial Schemes and Another Scandal with Assassin's Creed Shadows

by Ellie Mar 25,2025

Ubisoft is currently exploring the possibility of establishing a new company dedicated to managing key franchises like Assassin's Creed. According to Bloomberg, the studio is planning to sell a stake in this new entity and has initiated discussions with potential investors, including Tencent and various international and French funds. The anticipated market value of this new company is projected to surpass Ubisoft's current market capitalization of $1.8 billion.

However, the plan remains in the discussion phase, and Ubisoft could opt to abandon it. The decision hinges on the performance of the upcoming release, Assassin's Creed Shadows, for which Ubisoft has set high expectations. Pre-orders for the game are reportedly progressing well.

Amidst these developments, Ubisoft faces another controversy in Japan. Takeshi Nagase, a member of both the Kobe City Council and the Hyogo Prefectural Assembly, has voiced strong objections to the depiction of religious themes in Assassin's Creed Shadows. Nagase is particularly critical of scenes where the protagonist can attack monks in temples or shoot arrows at sacred buildings. Additionally, he has taken issue with the portrayal of the Engyō-ji temple in Himeji, where the character Yasuke is shown entering with dirty shoes and damaging a sacred mirror inside.

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