WoW Prices Increasing in Select Region

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services including subscriptions and in-game purchases.

Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price adjustment for WoW; Blizzard has historically made country-specific changes in response to economic shifts. The US, however, has maintained a consistent $14.99 monthly subscription fee since 2004.

The price increases will impact both monthly and annual subscription plans, along with the WoW Token, and other services. The new pricing structure, detailed below, shows a notable increase in Australian Dollars (AUD) and New Zealand Dollars (NZD). Current conversion rates suggest a near parity with US pricing, though currency fluctuations remain a factor.

New World of Warcraft Pricing (AUD & NZD - Effective February 7th):

The decision, according to Blizzard, wasn't taken lightly. While player feedback influences pricing decisions, the long-term effects of this price adjustment remain to be seen. The price changes have sparked debate among players, with some expressing criticism and others viewing it as a necessary alignment with US pricing.