by Eleanor Jan 06,2026
Los copresidentes de DC Studios, James Gunn y miembros del equipo de Peacemaker, parecieron sorprendidos al enterarse de que Warner Bros. Discovery revivirá la marca HBO Max mientras grababan promociones de la Temporada 2: sus auténticas reacciones lo dicen todo.
El mundo del entretenimiento se sorprendió cuando Warner Bros. Discovery anunció que su servicio de streaming volvería al nombre HBO Max a finales de este verano. Si el público en general encontró esto confuso, incluso los altos ejecutivos de DC parecieron genuinamente perplejos.
La cuenta oficial de X de Max publicó clips de reacción con Gunn y el protagonista de Peacemaker, John Cena, poco después del anuncio. Ambos estaban grabando anuncios promocionales animando a los espectadores a ver la Temporada 2 cuando se estrene el 21 de agosto.
El metraje capta la genuina sorpresa de Gunn a mitad del guion, cuando lee "HBO Max" en lugar de "Max". Un miembro del equipo de producción aclara que no es un error, sino un próximo cambio de marca.
Eso en realidad es bueno. pic.twitter.com/b3WNWOsyT2
— Max (@StreamOnMax) May 14, 2025
"Espera, ¿HBO Max de nuevo?" bromea Gunn en el video, claramente tomado por sorpresa. Mientras el copresidente de DC Studios, Peter Safran, y otros reaccionan de fondo, Gunn finalmente aprueba: "En realidad eso es bueno, pero no lo sabía".
El clip de Cena ofrece un contraste cómico —en lugar de enterarse de la noticia, se le muestra informando al equipo sobre el cambio de marca él mismo.
Punto de vista: enterarse del cambio de marca por @JohnCena pic.twitter.com/eyQxhTcJrs
— Max (@StreamOnMax) May 14, 2025
Aunque estas reacciones podrían ser una estrategia de marketing preparada, captan perfectamente la confusión de la industria del entretenimiento con respecto a la estrategia de nomenclatura de Warner Bros. Discovery. El servicio se lanzó como HBO Max en 2020, se renombró como Max en 2023 tras la fusión Warner-Discovery, y ahora vuelve a HBO Max —todo en cinco años.
El anuncio del cambio de marca no incluye una cronología oficial. Mientras esperamos tanto la transición de HBO Max como la Temporada 2 de Peacemaker, explora los próximos proyectos de DC para 2025 o analiza detalles clave del último tráiler de Peacemaker.
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