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"Switch 2 to Sell Millions at Launch, Analysts Say; June Release Eyed"

by Nathan Jul 24,2025

The price of the Nintendo Switch 2 has become one of the most anticipated details in the gaming world. According to analysts speaking with IGN, the next-generation console is expected to launch at $400. This projection is supported by a recent Bloomberg report, which cites predictions from Japan-based industry experts. While that would mark a significant increase over the original Switch’s launch price, some analysts believe Nintendo might go even higher—potentially as high as $499.

Despite the expected price jump, experts predict the Switch 2 will see a massive, record-breaking launch. “They will sell boatloads of Switch 2 in the first months in particular, almost regardless of the price,” said Tokyo-based analyst Serkan Toto in an interview with Bloomberg. The strong forecast is fueled by overwhelming consumer demand and a powerhouse launch lineup.

Nintendo Switch 2 – First Look

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The Switch 2 is poised for success thanks to its highly anticipated game roster. Toto expects major first-party titles such as a new Mario Kart, a new 3D Mario adventure, Pokémon Legends: Z-A, and Metroid Prime 4 to launch within the console’s first year. Additionally, third-party support appears strong, with Activision’s Call of Duty franchise expected to make the leap to the new system.

Several third-party developers have hinted at Switch 2 support. Firaxis, the studio behind Civilization 7, described the rumored Joy-Con mouse functionality as “definitely intriguing.” French publisher Nacon, known for titles like Greedfall 2, Test Drive Unlimited, and RoboCop: Rogue City, has confirmed it has Switch 2 games in development. The long-awaited Hollow Knight: Silksong is also rumored to be headed to the new console. Meanwhile, EA recently stated that Madden, FC, and The Sims could be a great fit for the Switch 2 platform.

It’s important to note that Activision has not yet officially announced any Switch 2 plans, and Nintendo has not commented on the Bloomberg report.

When Will the Switch 2 Release?

June 2025 is emerging as the most likely launch window, gaining traction not just in online communities but also within gaming media. Robin Zhu, a Japan-based analyst from Sanford C. Bernstein, told Bloomberg that the Switch 2 is expected to release in June, with an initial inventory of 6 to 8 million units. If Nintendo sells through that stock quickly, the Switch 2 could surpass the launch pace of both its predecessor and the PlayStation 4 and 5, setting new sales records.

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Concerns have been raised about how former U.S. President Donald Trump’s tariff policies could affect the Switch 2’s pricing and availability. Recent tariffs on goods imported from China, Canada, and Mexico have analysts warning of potential price hikes across the tech and gaming sectors. However, Bloomberg reports that the Switch 2 will be assembled in Vietnam—a major U.S. trading partner—as well as in China. This diversified manufacturing strategy may help Nintendo mitigate tariff-related risks.

Much remains unknown about the Switch 2, but Nintendo has confirmed a Direct presentation in April, where more details about the console are expected to be revealed.

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The Nintendo Switch 2 was officially unveiled in January with a short but impactful trailer. It confirmed key features such as full backwards compatibility and the addition of a second USB-C port. However, many details—including the full game lineup and the function of a mysterious new Joy-Con button—remain under wraps. That said, speculation around Joy-Con mouse functionality has gained momentum.

Last month, a Nintendo patent revealed that Switch 2 Joy-Con controllers could be attached upside down. Unlike the original Switch, which used physical rails to secure the controllers, the new model appears to use magnets, allowing for flexible attachment on either side. This design could let players customize button and port placement based on preference. While the change may seem minor, it could inspire new gameplay mechanics—if it makes it into the final release.