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GTA 6's $100 Price Tag: Gamers Respond with Open Wallets

by Sophia Feb 19,2025

Analyst Matthew Ball's controversial assertion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing premium editions.

Image: ign.com

Ball's earlier statement, suggesting that a $100 price tag could be a lifeline for the industry, and that Rockstar and Take-Two could lead the charge, gained significant online traction.

Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, aiming to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, these updates likely extend beyond mere visual enhancements.

A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players. Additionally, PC users may soon gain access to console-exclusive features like Hao's premium car modifications, known for enabling extreme vehicle speeds. The arrival of this advanced turbo-tuning on PC is highly anticipated.