Stumble Guys, Barbie reunite for new venture outside gaming

Stumble Guys, the popular mobile game that has outshone its competitor Fall Guys in terms of sheer numbers, is set to collaborate once again with the iconic Barbie franchise from Mattel. This time, however, the partnership is not an in-game event but a new toy line that promises to captivate children's imaginations and attract their parents' wallets.

Available exclusively at Walmart in the US and select international retailers, this exciting collaboration brings a range of products to the market just in time for the holiday season. Fans can look forward to limited-edition plushes featuring Barbie and Ken in their Stumble Guys outfits, as well as a variety of blind box figures, six-pack sets, and other action figures.

Hello Barbie, let's go barbie (ah, ah, ah yeah)The success of Stumble Guys can be attributed, in part, to its timely entry into the mobile gaming market and its strategic collaborations, such as the one with Barbie. While Fall Guys missed the opportunity to launch on mobile first, Stumble Guys capitalized on the demand for obstacle course battle royales, securing a strong position in the gaming world.

Barbie's continuous efforts to reinvent and rebrand itself to engage new generations of fans align perfectly with Stumble Guys' strategy to maintain its momentum. This new toy line is a testament to the enduring appeal of both brands and their ability to innovate and stay relevant.

While this collaboration might not directly impact gamers, it's a fascinating development for fans of both Stumble Guys and Barbie. For those interested in staying ahead of the latest releases, don't miss our new series, "Ahead of the Game," where we dive into exciting new topics, including our latest subject, "Your House."