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World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

by Simon Jan 12,2025

World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank! This eye-catching stunt, adorned with vibrant graffiti, promotes the recent Deadmau5 collaboration.

The street-legal tank, making its way across the US, arrived in Los Angeles in time for The Game Awards. Spotting the tank and snapping a picture offered fans a chance to win exclusive merchandise.

The Deadmau5 collaboration within World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank—a tank complete with lights, speakers, and music. Themed quests, camos, and cosmetics are also available.

The playful nature of this marketing campaign is undeniably humorous. While some serious military simulation enthusiasts might disapprove, it's a fun and harmless way to promote the game. Wargaming isn't the first to use such creative marketing—breweries and others have done similar things—but the sight of a graffitied tank roaming neighborhoods is sure to turn heads.