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Xbox and Nintendo Spurred the Two Scariest Moments of Former PlayStation Exec Shuhei Yoshida's Career

by Thomas Mar 17,2025

Shuhei Yoshida, former president of Sony Interactive Entertainment's Worldwide Studios, recently shared two particularly frightening moments from his extensive PlayStation career, both orchestrated by competitors Nintendo and Xbox.

Speaking with MinnMax, Yoshida described the Xbox 360's one-year head start on the PlayStation 3 as "very, very scary." This early release put PlayStation at a significant disadvantage, leaving those who opted to wait for Sony's console behind the curve in experiencing next-generation gaming.

However, Yoshida identified the Nintendo 3DS exclusive release of Monster Hunter 4 as an even bigger shock. He stated, "That was the biggest shock I had from an announcement from the competition." This was particularly jarring given the immense success of the Monster Hunter franchise on the PlayStation Portable, where it boasted two exclusive titles. Yoshida was completely unaware of Nintendo's acquisition of the new game. To compound the situation, Nintendo simultaneously slashed the 3DS price by $100, undercutting the PlayStation Vita.

"After launch, both Nintendo 3DS and Vita were $250 but they dropped $100," Yoshida recalled. "I was like, 'Oh my god'. And [then they] announced the biggest game... The biggest game on PSP was Monster Hunter. And that game is going to come out on Nintendo 3DS exclusively. I was like, 'Oh no.' That was the biggest shock."

Yoshida's retirement in January, after over three decades with Sony, has allowed him to offer previously undisclosed insights into his experiences. This includes his perspective on Sony's live service strategy and his thoughts on the lack of a Bloodborne remake or sequel.

Monster Hunter 4 launched exclusively on the Nintendo 3DS in 2013. Ultimate launched a year later.