by Owen Oct 10,2025
Sony ha descontinuado su programa de fidelización PlayStation Stars menos de tres años después de su lanzamiento.
La iniciativa de recompensas dejó de aceptar nuevos participantes hoy, y los miembros que cancelen perderán todos los puntos acumulados permanentemente sin opción a reincorporarse.
Los miembros actuales pueden seguir acumulando puntos hasta el 23 de julio de 2025 y tienen hasta el 3 de noviembre de 2026 para canjear sus saldos existentes.
Aunque el programa termina, Sony confirma que las Figuras Digitales de PlayStation Stars seguirán siendo visibles indefinidamente, incluidos los preciados modelos 3D del mueble de Jim Ryan.
"Durante la operación de PlayStation Stars, hemos obtenido información valiosa sobre las preferencias de los jugadores", dijo Grace Chen, vicepresidenta de Publicidad en Red, Fidelización y Merchandising Licenciado de PlayStation. "Mientras nos adaptamos a las tendencias evolutivas de la industria, hemos elegido finalizar esta iteración actual mientras exploramos formas de implementar lo aprendido".
La declaración en el blog de PlayStation no especificó planes de reemplazo ni profundizó en los aprendizajes clave del programa de Sony.


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Lanzado en julio de 2022, PlayStation Stars recompensaba a los usuarios de PS5 con puntos canjeables por compras en PlayStation Store y completar actividades como encuestas y pruebas de juegos.
El programa competía con Xbox Rewards de Microsoft, ambos redujeron gradualmente sus beneficios con el tiempo.
Tras sufrir interrupciones de servicio de un mes el verano pasado, Sony acortó la caducidad de puntos de 24 a 12 meses en octubre y excluyó suscripciones a PlayStation Plus de la elegibilidad antes de descontinuar totalmente el programa.
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