Top Sales Events to Watch in 2025

While Black Friday remains the ultimate shopping extravaganza, numerous other seasonal sales throughout 2025 offer nearly as compelling deals. With every retailer gearing up to entice customers all year round, now is as good a time as any to snag discounts on tech, video games, and a plethora of other items.

To help you make the most of your savings this year, we've pinpointed some of the most significant upcoming sales events. Mark these dates on your calendar to optimize your online or in-store shopping in 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

Although not traditionally a shopping holiday, Valentine's Day prompts a surge in gift purchases, leading to early February discounts on a range of potential gifts. Expect to find deals on smartwatches, jewelry, LEGO flower sets, video games, and book collections. As the inaugural sales event of 2025, Valentine's Day typically offers some of the year's lowest prices to date.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the shopping calendar, sees sales kicking off the week before the Monday holiday. Discounts are typically found on mattresses, clothing, laptops, and PCs, with sitewide sales from various retailers, including Amazon, often joining the fray.

3. Tax Day Sales (April 15)

Post a lull in sales events, tax day brings assured discounts as retailers capitalize on tax returns. Look for reduced prices on TVs, electronics, and LEGO sets during this period.

4. Star Wars Day Sales (May 4)

May the 4th, a playful holiday, is a prime time for Star Wars fans to find deals on LEGO Star Wars sets, movie collections, board games, and collectibles, with popular Star Wars games also often discounted.

5. Mother's Day Sales (May 8–11)

Like Valentine's Day, Mother's Day offers discounts on popular gifts such as flowers, jewelry, watches, and chocolates, with occasional markdowns on other merchandise as retailers cater to gift buyers.

6. Memorial Day Sales (May 22–26)

Memorial Day sales, similar to Presidents' and Labor Day, leverage the long weekend to offer discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically launch comprehensive sales events, starting the week before the holiday.

7. Dads and Grads Sales (June 1–15)

June's start brings a confluence of graduation and Father's Day sales, targeting students and dads with promotions on TVs, laptops, PCs, furniture, and electronics. It's an ideal time to purchase a new laptop or gaming PC at a significant discount before the summer and the first Amazon Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July weekend offers substantial discounts on electronics, including TVs and gaming monitors, rivaling Prime Day and Black Friday. Holiday discounts extend to mattresses, major appliances, furniture, clothing, and seasonal items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, now a major shopping event rivaling Black Friday, attracts participation from numerous retailers. Expect deals across all product categories. While the exact date for 2025 is unknown, if it follows last year's pattern, Prime Day might occur on July 15-16, with other retailers aligning their sales around this time.

10. Labor Day Sales (August 25–September 1)

Post-Prime Day, back-to-school sales lead into Labor Day, offering discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Sales typically start the week before the holiday, making it an excellent time to shop before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October, a precursor to Black Friday, brings substantial savings. This event, starting around the second week of October, is mirrored by other major retailers.

12. Black Friday Sales (November 1–30)

Black Friday remains the pinnacle of shopping events, offering the best deals across all categories. While the actual day is November 28, 2025, expect Black Friday pricing throughout November. Major retailers typically launch their official sales around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, originating to provide online deals post-Thanksgiving, now matches Black Friday's scale. Sales typically start on the Sunday of Black Friday weekend, extending through Cyber Week, with the best deals from November 30 through December 1.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay, marks the final shopping push before Christmas. Although not as large as Black Friday or Cyber Monday, it extends sales up to December 24, often labeled as "last-minute" deals.

15. New Year's Sales (December 26–January 1)

The year's final sales event begins post-Christmas, targeting shoppers with returned gifts and cash to spend. Late December and early January are excellent for deals on older tech, especially TVs and gaming monitors, due to the upcoming CES.