by Ethan May 20,2025
Activision recientemente llamó la atención de los jugadores de todo el mundo lanzando anuncios para nuevos proyectos dentro de sus famosas franquicias, incluidas Guitar Hero, Crash Bandicoot y Call of Duty. Sin embargo, el centro de atención cambió rápidamente de los anuncios a la sorprendente revelación de que estos materiales promocionales se elaboraron utilizando redes neuronales.
Imagen: Apple.com
El anuncio inicial apareció en una de las plataformas de redes sociales de Activision, promocionando Guitar Hero Mobile y dirigiendo a los usuarios a una página de pedido anticipado en la App Store. La comunidad notó rápidamente las imágenes peculiares, casi surrealistas, que provocaron una discusión generalizada. No pasó mucho tiempo antes de que surgieran informes similares sobre otros títulos móviles de la compañía, como Crash Bandicoot Brawl y Call of Duty Mobile, también con imágenes generadas por IA en sus campañas de marketing. Al principio, muchos creían que las cuentas de Activision podrían haberse comprometido, pero pronto se reveló que esto era parte de un experimento de marketing no convencional.
Imagen: Apple.com
La respuesta de la comunidad de juegos fue abrumadoramente negativa. Los jugadores expresaron su decepción con Activision para elegir la IA generativa sobre la colaboración con artistas y diseñadores profesionales. Se temía que este enfoque pudiera llevar a los juegos a ser percibidos como "basura de IA". Algunos incluso compararon el traslado de Activision a Electronic Arts, notorio por sus contenciosas decisiones en la industria del juego.
Imagen: Apple.com
La utilización de la IA tanto en el desarrollo como en el marketing se ha convertido en un problema de actividad candente para Activision. La compañía ha reconocido públicamente el uso de redes neuronales en la creación de contenido para Call of Duty: Black Ops 6.
A raíz de la reacción, se eliminaron algunos de los puestos promocionales. Sigue siendo incierto si Activision planea genuinamente lanzar estos juegos o si simplemente miden la reacción pública a través de estos materiales provocativos.
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It seems you're referring to a game announcement, possibly involving a title reveal, gameplay footage, and release details — but the message is incomplete. Could you clarify or provide more context? For example: Are you referring to a specific game (e.g., The Legend of Zelda: Echoes of the Past, Starfield: New Horizons, Final Fantasy VII Rebirth, etc.)? Did you mean to include details like a release date, developer (e.g., FromSoftware, Naughty Dog), or platform (PS5, Xbox Series X, PC)? Are you asking for a summary of a recent gameplay announcement? Let me know so I can help with accurate information!
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