inZOI Sells 1 Million Copies in Week, Krafton Eyes Long-Term Franchise

inZOI, the new life simulation game from Krafton, has achieved a remarkable milestone by selling 1 million copies in just one week, marking the fastest sales record for any game published by the South Korean giant. Launched in Early Access on Steam for PC on March 28, inZOI quickly became a topic of discussion after players found an unintended bug allowing them to harm children in-game. Krafton promptly addressed this issue, labeling it an "unintended bug" and swiftly releasing a patch to fix it.

Despite this initial controversy, inZOI has garnered a 'very positive' user review rating on Steam. The game's popularity surged, reaching a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. Impressively, inZOI soared to the top of Steam’s Global Top Sellers List by sales revenue within just 40 minutes of its release.

The game's in-game user-generated content platform, Canvas, experienced massive engagement with over 1.2 million participants and more than 470,000 pieces of content uploaded on launch day.

IGN's Early Access review of inZOI awarded it a 6/10, praising its visual appeal and ambition but noting a lack of depth at the time of launch. Krafton attributes inZOI's success to its pre-launch promotional efforts and ongoing communication with the community, which have fostered trust and momentum.

CEO CH Kim expressed gratitude and excitement about introducing inZOI globally through Early Access, emphasizing Krafton's commitment to continuous player engagement and establishing inZOI as a long-term franchise.

Looking ahead, Krafton plans to enhance inZOI with future updates, including mod support and new cities, all of which will be available for free until the game's full release. Amid some player feedback regarding game issues, Krafton has committed to rapid fixes through hotfixes throughout April. The company acknowledges the scale of inZOI’s global community as a "next-level experience" and is navigating through "trial and error" to optimize communication with players.

inZOI's Best and Most Cursed Creations

34 Images